Six Ways

The adoption of digital tools by franchise dealers hit unprecedented levels in 2020. This trend isn’t going away—in fact, it’s increasing. And a failure to optimize and master your dealership’s new digital tech will cost you both customers and staff. In this on-demand webinar, Randy Wilson, Director of Performance Management at Dealertrack DMS, dives deep into recent industry research to explore how top-performing dealers are not just surviving, but thriving! Watch the presentation now and:

• Discover six essential ways your DMS impacts your profitability.
• How to facilitate an intuitive, customer-focused car selling experience.
• Where to avoid potential pitfalls dealers face when adopting new technology.

Your profit potential depends largely on your ability to optimize your DMS technology. Make sure your DMS partner is ready to meet and exceed your goals this year and beyond.