Dealertrack DMS
Unsatisfied with your DMS provider?

Your DMS provider shouldn't leave your wanting more.

Easy-to-Learn

Keep employees happy with a user experience that’s easy and intuitive, from training to daily use.


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Open System

It’s your data—you should control it. Our job is to help you use it the best way it fits your dealership, starting with an open, secure platform, and seamless upgrades for efficiency.


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Invested Partner

Our goal is to be an invested partner in making dealership business easier. We do that with a dealer-centric approach, industry-leading innovation, comprehensive integration, and a peer-to-peer user community.


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Smooth Install

We embed experts inside your dealership for weeks prior to the installation to conduct training, answer questions, and utilize actual store data before the switch.


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#1 easiest to use DMS

40+ installs a month

140+ opentrack vendors

Easy-to-Learn

We are ranked #1 easiest to learn DMS by the independent research firm, Lieberman. We help improve employee satisfaction with a user experience that’s easy, modern, and intuitive, from training to daily use. The age and limitations of your DMS should never dictate hiring decisions. And it should never cause anyone to leave.

Open System

It’s your data—you should control it. Our job is to help you use it the best way it fits your dealership, starting with an open platform that enables secure plug & play third-party integrations, and provides seamless updates that ensure all team members have the same version at all times.


Invested Partner

From installation to user experience and performance management, Dealertrack DMS is built with a single objective: be an invested partner in making dealership business easier. That’s what we do, with dealer-centric customer service and industry-leading innovation that supports comprehensive integration with industry partners. Plus, we have a team of industry experts to help your dealership analyze and improve operational performance.

Smooth Install

Dealertrack DMS switches over 40 stores a month. We embed experts inside your dealership for weeks prior to the switch, during go live and long after the installation. Our experts conduct training, answer questions, and utilize actual store data, all to ensure an updated and comprehensive transition.

Don't Take It From Us

Hover over each state to read a dealer success story.

Don't Take It From Us

Click on the map to watch dealer success stories from across the country.

Leading-edge technology and the confidence to thrive.

The car buying process is changing and dealerships must adapt or they will fall behind. As part of the Cox Automotive family, Dealertrack DMS provides industry-leading technology solutions that give dealerships the confidence to thrive in an ever-changing automotive market.

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