Keep employees happy with a user experience that’s easy and intuitive, from training to daily use.
It’s your data—you should control it. Our job is to help you use it the best way it fits your dealership, starting with an open, secure platform, and seamless upgrades for efficiency.
Our goal is to be an invested partner in making dealership business easier. We do that with a dealer-centric approach, industry-leading innovation, comprehensive integration, and a peer-to-peer user community.
We embed experts inside your dealership for weeks prior to the installation to conduct training, answer questions, and utilize actual store data before the switch.
#1 easiest to use DMS
40+ installs a month
140+ opentrack vendors
We are ranked #1 easiest to learn DMS by the independent research firm, Lieberman. We help improve employee satisfaction with a user experience that’s easy, modern, and intuitive, from training to daily use. The age and limitations of your DMS should never dictate hiring decisions. And it should never cause anyone to leave.
It’s your data—you should control it. Our job is to help you use it the best way it fits your dealership, starting with an open platform that enables secure plug & play third-party integrations, and provides seamless updates that ensure all team members have the same version at all times.
From installation to user experience and performance management, Dealertrack DMS is built with a single objective: be an invested partner in making dealership business easier. That’s what we do, with dealer-centric customer service and industry-leading innovation that supports comprehensive integration with industry partners. Plus, we have a team of industry experts to help your dealership analyze and improve operational performance.
Dealertrack DMS switches over 40 stores a month. We embed experts inside your dealership for weeks prior to the switch, during go live and long after the installation. Our experts conduct training, answer questions, and utilize actual store data, all to ensure an updated and comprehensive transition.
Hover over each state to read a dealer success story.
Click on the map to watch dealer success stories from across the country.
"We didn’t need more people to grow; we just needed a better DMS company. Dealertrack comes to us with ideas, and they really care. We wouldn’t switch for anything."
General Manager, Klein Honda
Dwayne Lane's Family of Auto Centers
"Dealertrack is never stagnant. They keep moving forward so that we can have the best system to help us compete in today’s market."
CFO, Dwayne Lane Auto Center
Goode Motor Auto Group
"We were promised by Dealertrack that it would be a smooth transition. The whole process was much smoother than I thought it would be."
Owner, Goode Motor Auto Group
Acura of Glendale
"It’s critical that our staff has the tools they need to help answer client questions. Dealertrack provides us a very easy to use, simple solution."
General Manager, Acura of Glendale
Bob Smith Toyota
"Switching from one DMS provider to another DMS provider can be very challenging, unless you’re switching to Dealertrack."
General Manager, Bob Smith Toyota
Temecula Valley Automotive
"Performance Management within Dealertrack is one of the most beneficial portions of the business model. To have somebody help us utilize the tool to be most efficient."
General Manager, Temecula Valley Automotive
Big Two Automotive
"We don’t have a lot of headaches and when we have a problem, we get a lot better service from Dealertrack than we ever did from our previous provider."
Assistant General Manager, Big Two Automotive
San Tan Ford
"The Dealertrack system is really powerful, but still easy to use, and it definitely gives us a better process which is always going to help with retention and customer satisfaction."
Director of Fixed Ops, San Tan Ford
The Sisbarro Dealerships Superstore
"If you’re not with Dealertrack, it’s only because you haven’t tried it. The system and the people are phenomenal, and they actually do what they say they are going to do."
General Manager, The Sisbarro Dealerships Superstore
Alderson Automotive Group
"We still have people coming by and checking on us, spending not just a couple hours, but days in the dealership to make sure that we are understanding the entire system."
President, Alderson Automotive Group
"I trust Dealertrack because anytime I’ve had something that didn’t go the way I thought it was going to go, I have a person that I reach out to, not a phone bank."
Controller, Fernandez Honda
Fowler Auto Group
"Dealertrack’s business model of innovation aligns with ours. Our attitude is to always improve and grow and Dealertrack’s right there with us."
CFO, Fowler Auto Group
Allen Samuels Holdings
"25 years and 23 locations later, I still choose Dealertrack DMS."
Chairman of the Board, Allen Samuels Holdings
Van Horn Auto Group
"Dealertrack really seems to understand what’s important to our business. The flexibility of the Dealertrack DMS lets us do business our way."
Comptroller, Van Horn Auto Group
Gerald Nissan of Naperville
"Dealertrack keeps us flexible, quick, and accurate, so we can adapt to change, overcome obstacles, and persevere through any economic or business condition."
Operating Partner, Gerald Nissan
"I actually enjoyed the conversion process because it gave us time to look at why we were doing what we were doing, and fix our processes to be more efficient."
President, Webb Automotive
Todd Wenzel Automotive Group
"Dealertrack’s DMS has put us in a position to handle things both in the present and prepare for the future."
—Ron Ver Planck
CFO, Todd Wenzel Automotive Group
Cole Automotive Auto Group
"We work together with Dealertrack in a way that we never did with our previous provider. There’s much more interaction and partnership."
CFO, Cole Automotive
"I want my staff focused on taking care of the customers. Dealertrack DMS is simple and allows my staff to focus on their jobs."
General Manager, Heritage Ford
"Dealertrack lets us be flexible with the way we want to do business, and it's so easy to use."
Manager, Motorcars Honda
"Dealertrack has always been and will continue to be on the cutting edge of technology."
General Manager, Straub Automotive
Beyer Auto Group
"With Dealertrack, I’ve got all the information I need accessible on a mobile device, on an iPad; anywhere that I go, I can see what’s happening with all our stores."
COO, Beyer Auto Group
"As we’ve grown, they’ve grown with us. We don’t consider Dealertrack DMS as a vendor. We consider Dealertrack DMS as a partner."
CIO, Driver's Village
Island Automotive Group
"Dealertrack DMS is a better system. It’s more cost effective, it’s easier to use, and our employees like it. To me that’s what a DMS is all about."
Partner, Island Automotive Group
"Dealertrack has been a great partner for us. It’s important to have a partner in the technology space that’s both forward-thinking and innovative."
General Manager, Team Nissan
"The switch to Dealertrack enabled us to really organize the way we thought about (our) business."
Vice President, Smythe Volvo
The car buying process is changing and dealerships must adapt or they will fall behind. As part of the Cox Automotive family, Dealertrack DMS provides industry-leading technology solutions that give dealerships the confidence to thrive in an ever-changing automotive market.