Keep employees engaged with an intuitive user experience that improves onboarding, training, and daily use.
Strategic integrations and partnerships give you best-in-class technology solutions to enhance every aspect of your dealership.
Streamline workflows and transform data into actionable results with a true partnership long after installation.
Real-time data and business reporting give you up-to-the minute view of performance.
#1 easiest to use DMS
40+ installs a month
140+ opentrack vendors
“What I like best is it integrates with all the other Cox Automotive products that we use. We have Dealer.com, VinSolutions, vAuto, and the other products that we have from them, they’ll now integrate seamlessly behind the scenes so we won’t have the ‘back and forth’ between the DMS and a third-party system.”
Chad Kirchhoff - Director of Operations, Tom Wood Automotive Group
Hover over each state to read a dealer success story.
Click on the map to watch dealer success stories from across the country.
"We didn’t need more people to grow; we just needed a better DMS company. Dealertrack comes to us with ideas, and they really care. We wouldn’t switch for anything."
General Manager, Klein Honda
Dwayne Lane's Family of Auto Centers
"Dealertrack is never stagnant. They keep moving forward so that we can have the best system to help us compete in today’s market."
CFO, Dwayne Lane Auto Center
Goode Motor Auto Group
"We were promised by Dealertrack that it would be a smooth transition. The whole process was much smoother than I thought it would be."
Owner, Goode Motor Auto Group
Acura of Glendale
"It’s critical that our staff has the tools they need to help answer client questions. Dealertrack provides us a very easy to use, simple solution."
General Manager, Acura of Glendale
Bob Smith Toyota
"Switching from one DMS provider to another DMS provider can be very challenging, unless you’re switching to Dealertrack."
General Manager, Bob Smith Toyota
Temecula Valley Automotive
"Performance Management within Dealertrack is one of the most beneficial portions of the business model. To have somebody help us utilize the tool to be most efficient."
General Manager, Temecula Valley Automotive
Big Two Automotive
"We don’t have a lot of headaches and when we have a problem, we get a lot better service from Dealertrack than we ever did from our previous provider."
Assistant General Manager, Big Two Automotive
San Tan Ford
"The Dealertrack system is really powerful, but still easy to use, and it definitely gives us a better process which is always going to help with retention and customer satisfaction."
Director of Fixed Ops, San Tan Ford
The Sisbarro Dealerships Superstore
"If you’re not with Dealertrack, it’s only because you haven’t tried it. The system and the people are phenomenal, and they actually do what they say they are going to do."
General Manager, The Sisbarro Dealerships Superstore
Alderson Automotive Group
"We still have people coming by and checking on us, spending not just a couple hours, but days in the dealership to make sure that we are understanding the entire system."
President, Alderson Automotive Group
"I trust Dealertrack because anytime I’ve had something that didn’t go the way I thought it was going to go, I have a person that I reach out to, not a phone bank."
Controller, Fernandez Honda
Fowler Auto Group
"Dealertrack’s business model of innovation aligns with ours. Our attitude is to always improve and grow and Dealertrack’s right there with us."
CFO, Fowler Auto Group
Allen Samuels Holdings
"25 years and 23 locations later, I still choose Dealertrack DMS."
Chairman of the Board, Allen Samuels Holdings
Van Horn Auto Group
"Dealertrack really seems to understand what’s important to our business. The flexibility of the Dealertrack DMS lets us do business our way."
Comptroller, Van Horn Auto Group
Gerald Nissan of Naperville
"Dealertrack keeps us flexible, quick, and accurate, so we can adapt to change, overcome obstacles, and persevere through any economic or business condition."
Operating Partner, Gerald Nissan
"I actually enjoyed the conversion process because it gave us time to look at why we were doing what we were doing, and fix our processes to be more efficient."
President, Webb Automotive
Todd Wenzel Automotive Group
"Dealertrack’s DMS has put us in a position to handle things both in the present and prepare for the future."
—Ron Ver Planck
CFO, Todd Wenzel Automotive Group
Cole Automotive Auto Group
"We work together with Dealertrack in a way that we never did with our previous provider. There’s much more interaction and partnership."
CFO, Cole Automotive
"I want my staff focused on taking care of the customers. Dealertrack DMS is simple and allows my staff to focus on their jobs."
General Manager, Heritage Ford
"Dealertrack lets us be flexible with the way we want to do business, and it's so easy to use."
Manager, Motorcars Honda
"Dealertrack has always been and will continue to be on the cutting edge of technology."
General Manager, Straub Automotive
Beyer Auto Group
"With Dealertrack, I’ve got all the information I need accessible on a mobile device, on an iPad; anywhere that I go, I can see what’s happening with all our stores."
COO, Beyer Auto Group
"As we’ve grown, they’ve grown with us. We don’t consider Dealertrack DMS as a vendor. We consider Dealertrack DMS as a partner."
CIO, Driver's Village
Island Automotive Group
"Dealertrack DMS is a better system. It’s more cost effective, it’s easier to use, and our employees like it. To me that’s what a DMS is all about."
Partner, Island Automotive Group
"Dealertrack has been a great partner for us. It’s important to have a partner in the technology space that’s both forward-thinking and innovative."
General Manager, Team Nissan
"The switch to Dealertrack enabled us to really organize the way we thought about (our) business."
Vice President, Smythe Volvo
The average dealership uses nearly seven software integrations to complete a sale. When DMS providers put limits on third-party integrations, the true cost of technology begins to add up. You could be spending up to $42,000, per year, on fees alone!